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How Financial Institutions Can Market To Millennials

Insights & Strategies on How to Reach this Powerful Generation

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If there’s one market financial institutions are ferociously trying to tap into, it’s Millennials. These young adults are characterized as being extremely tech savvy, value-driven, and unfortunately, fickle when it comes to financial institution loyalty. In fact, a FICO survey from last year revealed that Millennials are between 2 and 3 times more likely than other age groups to close all of their accounts in order to switch to another financial institution.

Download this ebook to learn:

  • How to speak to the pain points of millennials
  • How being mobile is crucial for long term success
  • How to reach and interact with millennials to create customer relationship success
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Most consultants (like the first marketing firm I hired) would instantly say yes and begin over-promising.


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