Free Report

How Financial Institutions Can Market To Millennials

Insights & Strategies on How to Reach this Powerful Generation


If there’s one market financial institutions are ferociously trying to tap into, it’s Millennials. These young adults are characterized as being extremely tech savvy, value-driven, and unfortunately, fickle when it comes to financial institution loyalty. In fact, a FICO survey from last year revealed that Millennials are between 2 and 3 times more likely than other age groups to close all of their accounts in order to switch to another financial institution.

Download this ebook to learn:

  • How to speak to the pain points of millennials
  • How being mobile is crucial for long term success
  • How to reach and interact with millennials to create customer relationship success

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Most consultants (like the first marketing firm I hired) would instantly say yes and begin over-promising.

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